Greetings from a Potato Exhibition in Sweden

Elmia odla, the biggest potato exhibition in the Nordic countries, was held in Jönköping, Sweden last week. There were about 1000 visitors from Sweden and the neighbouring countries attending the exhibition. Main topics to discuss at the exhibition were the low potato prices around Europe and the effects of the Russian embargo. On the softer side, cross branch cooperation in marketing was discussed. The issue is a hot potato in both Sweden and Finland nowadays, as the consumption of potato is decreasing.